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Honda Looks to Improve Sales in Australia


The Honda Civic will receive new variants throughout Australia, though each seems very similar to those available in Denison, TX at Red River Honda.


The Japanese company wants to get sales figures in the country/continent back up to their 2010 amount of 40,000 units a year. An upgraded base VTi-L will offer more standard features, but a lower price than last year's vehicle. Civic Sport, along with Civic hatchback, will make up 25% to 30% of volume coming from the auto maker.


Honda Australia Director Stephen Collins confirmed these models "will be sold with either a 1…

We Knew Honda Was Cool - Now It's Official


Drivers on a budget deserve cool cars just as much as anybody else. You know this. Red River Honda knows this. Yet, as Jack R. Nerad, Executive Editorial Director and Executive Market Analyst, kkb.com (Kelley Blue Book online) says, "There are great deals to be had on many cars, costing under $18,000, but only a handful of them really possess that cool, difficult-to-describe 'it' factor [i.e., the 2011 Honda Fit and 2012 Honda Civic]."1

Now, while it may look like we were being coy, slipping the Honda Fit and Civic in there like that, we assure…

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